New Earth Market
Store Hours - Chico: Monday to Saturday 7am-9pm, Sunday 8am-8pm
Store Hours - Yuba City: Monday to Saturday 7am-9pm, Sunday 8am-9pm
Yuba City
1475 Tharp Road
(530) 673-9355
Chico
864 East Avenue
(530) 891-9355

© 2019 New Earth Market

NEWS & PRESS

National Food Bank Day

September 9, 2019

Chico Food Bank - Gleaners

New Earth Market is proud to partner locally with the Chico Gleaners to provide senior meals. In the last 12 months, we've donated over $18,000 in groceries, and the Gleaners helped over 4000 low income seniors! 

 

Yuba City Food Bank - Mother Hubbard's Cupboards

New Earth Market is proud to partner locally with Mother Hubbard's Cupboard's Food Closet. In the last 12 months, we've donated over $20,000 in groceries, and Mother Hubbard's has helped over 8500 people and served over 100,000 meals! 


Thank you to our customers, and all the volunteers who make these donations possible!

Milestone Hit! $25,000 Donated Through "Nickels for Charity" To Date!

April 5, 2019

CHICO

New Earth Market is proud to announce a quarterly donation of over $1400 to local charities from our "Nickels for Charity" program, for a total of over $13,200 since opening in 2016.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of the four 2019 local charities, including the Butte Humane Society, Wags & Whiskers Pet Rescue, Butte County Search & Rescue and the Boys & Girls Club of North Valley.

YUBA CITY

New Earth Market is proud to announce a first quarter 2019 donation of over $750 to local charities from our "Nickels for Charity" program, for a total of almost $12,000 to date. Shoppers are given a wooden nickel for every bag they reuse at checkout and deposit the nickels into donation boxes for ResQpaws, Playzeum Yuba-Sutter, Geweke Caring for Women Foundation and Yuba-Sutter Stand for the Silent.

Over $22,000 Donated Through "Nickels for Charity" To Date!

January 8, 2019

CHICO

New Earth Market is proud to announce a 2018 final quarterly donation of over $1,300 to local charities from our "Nickels for Charity" program, for a total of over $11,800 since opening in 2016.

We are proud to announce our 2019 charities, chosen through customer feedback, are Wags & Whiskers Pet Rescue, the Butte Humane Society, Butte County Search & Rescue and the Boys & Girls Club of North Valley.

YUBA CITY

New Earth Market is proud to announce a final 2018 quarterly donation of over $850 to local charities from our "Nickels for Charity" program, for a total of almost $11,000 to date.

We are proud to announce our 2019 charities, chosen through customer feedback, are ResQpaws, Playzeum Yuba-Sutter, Geweke Caring for Women Foundation and Yuba-Sutter Stand for the Silent.

2019 Nickels for Charity Organizations Announced

December 21, 2018

 

We are proud to announce that based on community feedback our 2019 Nickels for Charity organizations will be...

Yuba City

  • ResQPaws

  • Stand for the Silent

  • Playzeum

  • Pink October Geweke Caring for Women Foundation

Chico

  • Butte Humane Society

  • Wags & Whiskers Pet Rescue

  • Butte County Search & Rescue

  • Boys & Girls Clubs of North Valley

Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

Best Of Yuba-Sutter Awards Announced

October 19, 2018

Thank you for voting New Earth Market:

  • Best Grocery Store

  • Best Salad

  • Best Wine Tasting

  • Favorite Customer Service

  • Favorite Buffet

  • Favorite Lunch

  • Favorite Butcher Shop

Over $20,000 Donated Through "Nickels for Charity" To Date!

October 18, 2018

CHICO

New Earth Market is proud to announce a quarterly donation of almost $1200 to local charities from our "Nickels for Charity" program, for a total of over $10,500 since opening in 2016.

 

New Earth Market customers who reuse their grocery bags were given the option of taking a nickel refund, or donating that nickel to one of the four 2018 local charities, including the Butte Humane Society, Chico Animal Shelter, Butte County Search & Rescue and the Chico Children’s Museum.

YUBA CITY

New Earth Market is proud to announce a quarterly donation of over $750 to local charities from our "Nickels for Charity" program, for a total of almost $10,000 to date.

 

New Earth Market customers who reuse their grocery bags were given the option of taking a nickel refund, or donating that nickel to one of the four 2018 local charities, including E Center Head Start, Sutter North Hospice, ResQPaws and Yuba-Sutter Stand for the Silent program.

Over $18,000 Donated Through "Nickels for Charity" To Date!

July 14, 2018

CHICO

For the period April to June, 2018, New Earth Market is proud to announce a quarterly donation of over $1200 to local charities from our "Nickels for Charity" program, for a total of over $9000 since opening in May, 2016.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including the Butte Humane Society, Chico Animal Shelter, Butte County Search & Rescue and the Chico Children’s Museum. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

YUBA CITY

New Earth Market is proud to announce another quarterly donation of over $800 for the period April to June, 2018. Donations to-date are now over $9000 from the Yuba City store.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including E Center Head Start, Sutter North Hospice, ResQPaws and Yuba-Sutter Stand for the Silent program. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

2017 "Nickels for Charity" Results Tallied and 2018 Organizations Announced

January 10, 2018

New Earth Market is proud to announce a quarterly "Nickels for Charity" donation of over $790 from our Yuba City store, and over $1200 from our Chico store. Total donations are now just under $15,000.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating the nickel to one of four local charities.

-----------------------------------------------

 

We are proud to announce that based on community feedback our 2018 Nickels for Charity organizations will be...

Yuba City

  • ResQPaws

  • Stand for the Silent

  • Sutter North Hospice (Sutter Care at Home)

  • E Center Headstart

Chico

  • Butte Humane Society

  • Chico Animal Shelter

  • Butte County Search & Rescue

  • Chico Children’s Museum

Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

"Nickels for Charity" Results Tallied for July to September, 2017

October 4, 2017

CHICO

For the period July to September, 2017, New Earth Market is proud to announce a quarterly donation of $1165 to local charities from our "Nickels for Charity" program, for a total of over $5700 since opening in May, 2016.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including the Torres Community Shelter, Butte Humane Society, The Yellow Door or Catalyst Domestic Violence Services. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

YUBA CITY

New Earth Market is proud to announce a quarterly donation of over $900 for the period July to September, 2017. Donations to-date are now over $7300 from the Yuba City store.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Casa De Esperanza, ResQPaws, Hands of Hope and Yuba-Sutter Stand for the Silent program. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

Best Of Yuba-Sutter Awards Announced

September 27, 2017

Thank you for voting New Earth Market:

  • Best Salad

  • Favorite Grocery Store

  • Favorite Buffet

  • Favorite Wine Tasting

Over $11,000 Donated Through "Nickels for Charity" To Date!

July 3, 2017

CHICO

For the period April to June, 2017, New Earth Market is proud to announce a quarterly donation of $1248 to local charities from our "Nickels for Charity" program, for a total of over $4600 since opening in May, 2016.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including the Torres Community Shelter, Butte Humane Society, The Yellow Door or Catalyst Domestic Violence Services. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

YUBA CITY

New Earth Market is proud to announce another quarterly donation of over $800 for the period April to June, 2017. Donations to-date are now over $6400 from the Yuba City store.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Casa De Esperanza, ResQPaws, Hands of Hope and Yuba-Sutter Stand for the Silent program. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

New Earth Market celebrates its first year in Chico

May 27, 2017

By Laura Urseny, Chico Enterprise-Record

CLICK FOR FULL STORY

Chico >> It’s been a year since New Earth Market opened, the first grocery in a long time to launch in Chico.

Opening any business is a risk for the owner, but the decision makers behind New Earth had done plenty of research. Some are even longtime residents who know the area — and consumers — well.

For those of us who grew up on Betty Crocker, Nabisco and General Mills, wandering through the aisles at New Earth is quite a shock. Not much looks familiar.

That was exactly what co-owner Kevin Cotter and the team wanted for their store at East Avenue and Cohasset Road.

Not that Cotter’s big on disruption. It’s more about focusing on healthy eating. Already some customers say their habits are changing. Shoppers won’t find some brands, from popular colas to snack food, which is exactly how New Earth should be.

Not that Chico is missing healthy food outlets. S and S Natural Foods and Chico Natural Foods have a deep history here, encouraging healthy choices and good advice.

Even though extensive research was done before moving ahead with an expensive new store, what New Earth is now even surprises Cotter.

 

“We started out by marrying what we had in Yuba City, with what we thought worked in Chico.” The Yuba City store opened several years ago.

Then Chico’s personality stepped in with new twists. Shoppers like the fermented tea drink kombucha and vegan choices more in here than in Yuba City.

There’s also what Cotter calls “aisle shopping.” It’s big in Chico, but not so much down south.

Products situated around the store’s edges lean toward what Cotter calls “grab and go,” like wine, fruits and veggies, and quick-preparation items.

 

Food in the aisles is more shopping-list type like crackers, bulk products, juices, dairy and meat.

Cotter said the store is seeing those aisle items going quickly, which to him means that consumers are doing their regular shopping there.

“To us, that means people are cooking, then eating.”

Making decisions on the move has been the style of New Earth’s decision making.

“We’re not a big corporation. We try things and if they don’t work, we change. Customers give us suggestions. There are certain things the community wanted and we made it happen.”

Studying what fuels the national grocery business, New Earth has similar choices and more — like periodic musical entertainment, hot food bar and salads, a pizza business, wine tasting, coffee bar, and more.

There’s a regular place to make contributions to local charities — a nickel token is given for every bag brought in by the shopper.

There is retail sense behind some of the extras — hot food that puts expiring products to use while bringing in those looking for fast, good food. Entertainment — musical or food related like wine tasting — may bring in those who’ve never stopped, while putting at their finger tips fresh pizza, wine and beer, and salad and soup choices.

A community notice board features events from local nonprofits, and one wall of the sitting/eating area is devoted to local art that can be purchased. Health-related speakers come, and discount days focus on members of military, any health club, and seniors, among others.

What really pleases Cotter is the amount of local food that New Earth sells. What’s funny is that some shoppers still think the store is owned by a large, out-of-town corporation.

“We’re locally owned,” Cotter has said repeatedly.

“We’re good at partnering with local businesses, local groups about local food,” he said, naming off Sweet Water Milk and Mt. Ida mandarins in Oroville; Comanche Creek vegetables, Tin Roof breads and baked goods, and Pacific Culture’s kombucha and sauerkraut from Chico; and Lundberg Family Farms rice from Richvale.

The meat department makes its own sausages, along with hamburger patties, hitting it big with a fresh blueberry filled sausage.

There’s sushi from Japanese Blossom restaurant in Chico, and Rolling Stone Pizza offers fresh and made to order pizzas inside the store.

What Yuba City has over the Chico store is an organic garden. A plot adjacent to the store has been protected from pesticides and is regularly planted for harvest for the salad bar.

“If there was a plot of land near the Chico store, we’d do it,” Cotter said.

Nevertheless, “The food that we sell is clean, there are no preservatives. Everything’s made fresh.”

Asked what else residents should know about the store, Cotter mentions catering and delivery.

“We do a lot of business events, a lot of corporate,” from box lunches, to pizza, to hot dishes and more.

Usually a local musician is scheduled for the first Friday of the month.

“We’ve been very blessed. Things have gone fairly well. We have a wonderful group of people on the team, and we listen to our customers. Don’t see something? Ask, please.”

When New Earth opened, the center was home only to Laura’s Wig and Beauty Supply and Walgreens drugstore. Now SunPower by Alternative Energy Systems, offering solar power systems, and Orangetheory Fitness gym have opened.

While two locations were earmarked for restaurants — the former Scrambles restaurant at the north end, and the former tire store at the south end — Cotter said he hadn’t heard of any activity at either.

Contact reporter Laura Urseny at 896-7756.

First "Nickels for Charity" Results Tallied

April 4, 2017

CHICO

For the period January to March, 2017, New Earth Market is proud to announce a quarterly donation of over $1100 to local charities from our "Nickels for Charity" program, for a total of over $3400 since opening in May, 2016.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including the Torres Community Shelter, Butte Humane Society, The Yellow Door or Catalyst Domestic Violence Services. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

YUBA CITY

New Earth Market is proud to announce a quarterly donation of over $800 for the period January to March, 2017. Donations to-date are now over $5600.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Casa De Esperanza, ResQPaws, Hands of Hope and Yuba-Sutter Stand for the Silent program. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

2016 "Nickels for Charity" Results Tallied and 2017 Organizations Announced

January 3 2017

New Earth Market is proud to announce a quarterly "Nickels for Charity" donation of over $780 from our Yuba City store, and over $1000 from our Chico store. Total donations are now over $7000.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating the nickel to one of four local charities.

-----------------------------------------------

 

We are proud to announce that based on community feedback our 2017 Nickels for Charity organizations will be...

Yuba City

  • Casa De Esperanza

  • ResQPaws

  • Hands of Hope

  • Yuba-Sutter Stand for the Silent 

Chico

  • Catalyst Domestic Violence Services

  • Torres Community Shelter

  • Butte Humane Society

  • The Yellow Door

Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

Farm to Fork Dinner in our Yuba City Garden

October 8, 2016

Thank you to all our customers, friends and family who attended our first farm-to-fork event! Delicious food from chef Desire, wines by Mike and acoustic guitar! Beautiful weather for a beautiful event.

First "Nickels for Charity" Results Tallied - Chico

October 8, 2016

New Earth Market is proud to announce another donation of almost $1000 to local charities from our "Nickels for Charity" program, for a total of over $1300 since opening in May.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Torres Community Shelter, Butte Humane Society, The Yellow Door or Youth for Change. The four charities were chosen by the Chico community through Facebook. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

"Nickels for Charity" Results Tallied - Yuba City

October 8, 2016

 

Yuba City, CA - New Earth Market is proud to announce another donation of over $750 to local charities from our "Nickels for Charity" program, for a total of over $4000 donated to date.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Casa De Esperanza, ResQPaws, Hands of Hope and Yuba-Sutter Stand for the Silent program. These current participating organizations will continue through the end of 2016, and new organizations will be selected next year based on community feedback. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

New "Daily Deals" Announced

September 19, 2016

In addition to our Wednesday "Senior Day," Thursday "Miltiary Day," and Sunday "Health & Beauty 15% Off Day", we are adding Tuesday "Fitness Day" and Friday "Student Day." PLUS, all discounts are now valid on salad bar and hot food items. It's our way of saying THANK YOU to our customers. Enjoy!

Click Here for a full list of Daily Deals

New Earth Market Donates Food

September 1, 2016

For the first half of 2016, New Earth Market donated grocery items totaling $30,000 in retail value to local food banks. This is a continuing effort to eliminate food waste and includes donations of blemished produce and items nearing their expiration date, but still safe for consumption.

 

New Earth Market's donations are feeding people in need, cutting back on waste and also combating misunderstandings with regard to what expiration dates on food items actually mean. Expiration dates typically just indicate when a product has reached its "peak", but doesn't necessarily mean the food has spoiled at that time, especially the case of foods that don't require refrigeration.

 

According to the Natural Resources Defense Council more than 90 percent of Americans discard food prematurely, and 40 percent of the U.S.'s food supply goes unused due to dating.

 

"Hunger is a real issue in our community and we are truly happy to give back," said Kevin Cotter, owner of New Earth Market. "Donating is the right thing to do." 

 

Over the last three years, New Earth Market has donated over $80,000 in grocery items to local food banks. The donations went to the Yuba-Sutter Gleaners, whose local mission is to alleviate hunger among the disadvantaged and elderly, and the North State Food Bank of Butte County.

 

New Earth Market is a locally owned, independent, full-service grocery store, offering natural and organic products. Visit us in Yuba City at 1475 Tharp Road, and in Chico at 864 East Avenue, or online at www.NewEarthMarket.com.

"Hot August Nights" Car Show & Tailgate Events

August 8, 2016

Thank you to all the participants and attendees who came out to enjoy some hot cars, cool music and delicious BBQ this past weekend! Over 125 cars were on display between both locations. Here are some our favorite events pics...

Yuba City

Show More

Chico

Show More

First "Nickels for Charity" Results Tallied - Chico

July 20, 2016

Since opening in May, New Earth Market has given customers a nickel for each grocery bag they reuse at checkout, with the option to take the nickel or donate it to a local charity. Customers who choose to donate are given wooden nickels and the option of inserting them in a box for the Torres Community Shelter, Butte Humane Society, The Yellow Door or Youth for Change. The four charities were chosen by the Chico community through Facebook.

 

For the months of May and June, these "Nickels for Charity" donations tallied over $325. Donations will be distributed quarterly to each charity.

Reusing your grocery bags is now a win-win for the environment and these fantastic charities.

"Nickels for Charity" Results Tallied - Yuba City

July 7, 2016

 

Yuba City, CA - New Earth Market is proud to announce another donation of over $700 to local charities from our "Nickels for Charity" program, for a total of over $3300 donated to date.

 

New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Casa De Esperanza, ResQPaws, Hands of Hope and Yuba-Sutter Stand for the Silent program. These current participating organizations will continue through the end of 2016, and new organizations will be selected next year based on community feedback. Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

"Chico Now" Podcast Featuring New Earth Market Owner, Kevin Cotter

June 22, 2016

"Chico Now" Podcast with Kevin Cotter - Matt Foor & Erica Smith
00:00 / 00:00

New Earth Market Invites Community to Grand Opening

June 2, 2016

New Earth Market, located at the corner of East and Cohasset in Chico, will celebrate its grand opening with special events this Friday, Saturday and Sunday.

 

Friday, June 3rd, starting at noon the event will kick-off with a reusable bag giveaway, pizza sale and BBQ. Saturday, June 4th, starting at 11:00 a.m., there will be food and product sampling throughout the store and great raffle prize giveaways. Finally, this Sunday, June 5th, the grand opening will culminate with 15 percent off all regular priced items throughout the store, including supplements (excluding hot foods, salad bar and pizza). 

 

"New Earth Market is a one-stop-shop for Chico, featuring organic grocery staples, full meat and seafood department, a huge selection of craft beer and wine, and a full health and beauty department," says store owner, Kevin Cotter. "For shoppers on the go, we have a deli, sandwiches, salad bar and hot food bar, with new selections daily. We also have Rolling Stone Pizza Company on-site."

 

Locally owned, New Earth Market is more than a grocery store. We make it easy to shop healthy because we have banned over 100 unhealthy ingredients and additives from our shelves, including artificial colors/flavors, hydrogenated oils/fats and MSG. Pick up our "easy-peasy shopping" welcome flyer to see the complete list.

 

New Earth Market is located at 864 East Ave., in Chico. Visit us at www.NewEarthMarket.com, or call us at (530) 891-WELL.

New Earth Market Food Donations Tallied

January 13, 2016

 

For the year ending 2015, New Earth Market donated grocery items totaling over $35,000 in retail value to local food banks. This is a continuing effort to eliminate food waste and includes donations of blemished produce and items nearing their expiration date but still safe for consumption.

 

New Earth Market's donations are feeding people in need, cutting back on waste and also combating misunderstandings with regard to what expiration dates on food items actually mean. Expiration dates typically just indicate when a product has reached its "peak", but doesn't necessarily mean the food has spoiled at that time, especially the case for foods that don't require refrigeration. Many consumers are often unaware of this and are too quick to throw out food that's perfectly edible.

 

According to the Natural Resources Defense Council more than 90 percent of Americans discard food prematurely, and 40 percent of the U.S.'s food supply goes unused due to dating.

 

"Being a part of the Yuba-Sutter community, we could not simply throw away good food when there are people going hungry," said Kevin Cotter, Owner of New Earth Market. "Donating is the right thing to do." 

 

Over the last three years, New Earth Market has donated over $50,000 in grocery items to local food banks. The majority of the donations went to the Yuba-Sutter Gleaners, whose local mission is to alleviate hunger among the disadvantaged and elderly.

 

New Earth Market is a full-service grocery store, offering natural and organic products, located at 1475 Tharp Road in Yuba City.

"Nickels for Charity" Results Tallied

December 9, 2015

 

New Earth Market is proud to announce the donation of over $600 to local charities from the second period of their "Nickels for Charity" program, for a total of over $1400 donated to date. New Earth Market customers who reuse their grocery bags are given the option of taking a nickel refund, or donating that nickel to one of four local charities, including Casa De Esperanza, ResQPaws, Sutter Buttes Regional Land Trust and the Rotary Club of Yuba City's "Light for Life" program. These current participating organizations will continue through the end of 2015, and new organizations will be selected for 2016 based on community feedback.

 

Thank you to all the customers who donated their nickels, and additional cash donations, to this program.

 

New Earth Market is a full-service grocery store, offering natural and organic products, located at 1475 Tharp Road in Yuba City.

New Earth Market Announces “Nickels for Charity”

May 17, 2015

 

Since opening, New Earth Market has given customers a nickel for each grocery bag they reuse at checkout. Starting June 1, New Earth Market will now offer customers the option to donate these nickels to local charities. Customers who choose to donate will be given wooden nickels and the option of inserting them in a box for Casa De Esperanza, ResQpaws, the Sutter Buttes Regional Land Trust, or the Rotary Club of Yuba City’s Light for Life project.

 

Reusing your grocery bags is now a win-win for the environment and these fantastic local charities.

 

Locally owned, New Earth Market offers the highest quality natural and organic foods. Our mission is to support the well-being of the Yuba-Sutter community. Join us on Facebook and shop New Earth Market at 1475 Tharp Road in Yuba City.

JUST FOR FUN!

Published on Sep 16, 2013

New Earth Market Thrift Shop Parody.
Natural Foods Market in Yuba City California makes it all about Organic and Fun in a spin off of Macklemore's Thrift Shop.