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New Earth Market gives customers a nickel for each grocery bag they reuse at checkout. Starting in 2015, New Earth Market has offered customers the option to donate these nickels to local charities.


Customers who choose to donate will be given wooden nickels and the option of inserting them in a box for a local non-profit organizations. Reusing your grocery bags is now a win-win for the environment and these fantastic local charities.


Through the end of 2021, our customers have donated over $37,000 to these local charities!

Nickels for Charity Program Guidelines

1. Only non-profit, tax exempt 501(c)(3) organizations are eligible to participate.


2. A Request for Consideration must be submitted on official letterhead stationary of         the organization or group.


3. Overly political or controversial causes will not be considered.


4. Past support of an organization is not a guarantee of future support.


5. Not all requests will be honored; priority and consideration is given to organizations       in the immediate communities we serve that support Children, Animal, Environment       and Social.

Request for Consideration

The following information must be included on the organization’s official letterhead stationery:

. Name of organization


. 501(c)(3) Tax ID number


. Mission statement Category (select one): Children / Animal / Environment / Social


. Contact information


. Name


. Email address


. Phone number


All requests for consideration must be emailed to or mailed to New Earth Market

Yuba City - New Earth Market

1475 Tharp Road

Yuba City, CA 95993
Attn: Nickels for Charity

Chico - New Earth Market

864 East Avenue

Chico, CA 9926

Attn: Nickels for Charity

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