Meet Our Team - Yuba City

Kevin Cotter

Kevin Cotter - Founding Partner & Store Manager:

Welcome to New Earth Market. I was born and raised (many moons ago) in Yuba City and I am a Yuba City High graduate. My wife, Kellie, and I have four children and currently make our home in Gridley.To help pay for college, I delivered peach bins during summers for TVG, PCP and Gerber in and around Butte, Yuba and Sutter Counties. I attended University of the Pacific and have a B.S. Degree in Finance. After college I spent a brief 30 years in the trucking business - ultimately owning and operating my own aggregate hauling company - Yuba Trucking. When my oldest daughter developed asthma at a young age this began a transition for me into a healthier way of eating and living. In 2004 I sold my trucking business, became a consultant and also became the assistant coach for the Yuba City High Boys Tennis Team. In 2008 the idea for New Earth Market was born. We opened the doors to our little market in March of 2011. We are proud to be locally owned and independent.

Be well,

Kevin

email: kcotter@newearthmarket.com

Diana Coggan

Diana Coggan - Supplements and Beauty Department Manager/Buyer: 

I started in this industry a little over 21 years ago working in the produce department of a small, local business. After working in all of the different departments, I found my passion working in supplements and health/ beauty aids. I really enjoy helping people make informed decisions about their health and seeing them reach their personal goals. I have attended Trinity School of Natural Healing and completed the herbalist program from The American Botanical Council as well as numerous other classes. I also regularly attend webinars and seminars to keep abreast of all the latest information on different aspects of healthy living. When not working, I enjoy spending time with my family and friends as well as riding my horse Dakota.

Melissa King

Melissa King - Meat & Seafood Department Manager/Buyer:

Hi my name is Melissa I was born and raised in the Yuba Sutter Area and have lived in the area all my life. I have been with the New Earth team for about a year and a half now. I started as assistant deli manager and now I am excited to say I am the Meat Department Manager. I bring 20 plus years of meat cutting experience. Please let me know if there is anything I can do to make your shopping experience at New Earth Market a great one .

Jerami Bullard

Nathan Benkert - Grocery/Beer Department Manager/Buyer:

Hi, my name is Nathan and I am the Grocery buyer. I was born in southern California and have spent the majority of my career in the natural food industry in such stores as Henrys marketplace and Sprouts Farmers Market. I have been a vegetarian for almost two years and I love it. I am pleased to be a member of the New Earth Market team and look forward to all the possibilities we have to offer you. Come on by and let me answer any questions you have, suggestions for items or even requests for those hard to find products. Eat healthy, live well and love life! Health is wealth!

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Sonya Maxwell - Dairy Buyer:

Hi, my name is Sonya and I am the Dairy Buyer.  I started working at New Earth Market July 16, 2014 I started in the Meat Department, then moved to the Front end as the Front end Manager. In December of 2017 I became the new Dairy Buyer. Here at New Earth Market we are more than just coworkers, we are a Family and I am so proud to be a part of this Family.  When you come in, you are more than a Customer, you’re a guest in our “Home” and we love you.  Come in and say Hi, I love talking with you.

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Keli Zerkovich - Produce Buyer:

Hi! I’m Keli.  I was born and raised in Yuba City.  I have been a part of the New Earth Team since 2017. I started in Deli (Keli in Deli) and I am now the Produce Department Buyer and Manager.  I love working at New Earth Market. It is the place to be…Naturally! Next time you are in,  stop by the produce department and say hi.

Lil Nelson

Lil Nelson - Kitchen and Deli Manager:

Hello, My name is Lil. I have been with New Earth market for five years - since we opened! I have been cooking for 42 years. My husband and I relocated from Hawaii, where I was raised and we settled into the Yuba Sutter area for last 31 years. Cooking is a passion for me and I love coming up with new recipes and watching my three kids and friends enjoy it.

Brenton Rutledge

Brenton Rutledge - IT Manager/Price Coordinator:

Hi my name is Brenton, New Earth Market's IT Manager. I am responsible for maintaining all the computers and electronics at the market. I also do the ordering for the grocery department. I began working in the natural foods industry in 2004. Since then I have tried my hand at many positions from cashier to manager to product consultant. I started working for New Earth Market on February 14th, 2011 before the store was even open. Since then I have had the awesome opportunity to help grow the store to what it is today.

Meet Our Team - Chico

Kevin Cotter

Kellie Cotter - Founding Partner & Store Manager:

Growing up in the small town of Gridley, I worked in the prune orchards and at Tri Valley Growers during my summer breaks from college.  I have always been passionate about people and my community.  I have a degree in psychology from United States International University of San Diego.  After college I pursued work in the human resources field becoming certified as a Professional in Human Resources.  I have been the Director of Human Resources at two different large (300+ work force) companies for over 10 years.  I am now happy to be working along side my husband here in our own business.  I love helping our customers and being part such a wonderful community where I get to connect good food with good people.  See you at the market.

Diana Coggan

Denise Royal - Health and Beauty Buyer

Denise has had a passion for this community for 20 years. She has worked in many aspects including Aromatherapy, Herbal consulting, training Health Food store staff's on Vitamins and Herbs, and working in Health Food stores in the Chico community for 13 years. Denise has studied with some of the most renowned herbalists in the country, including Christopher Hobbs, Susan Weed, Rosemary Gladstar and Michael Tierra to name a few. She also completed a 6 month Herbal apprenticeship program at Herb Pharm in Oregon growing herbs, making herbal tinctures and studying with Herbalists from around the globe. Denise enjoys educating people about natural products, supplements and herbs. In her spare time she enjoys growing medicinal herbs and making herbal medicine.

Jerami Bullard

Nathan Benkert - Grocery and Beer Department Manager/Buyer:

Hi, my name is Nathan and I am the Grocery buyer. I was born in southern California and have spent the majority of my career in the natural food industry in such stores as Henrys marketplace and Sprouts Farmers Market. I have been a vegetarian for almost two years and I love it. I am pleased to be a member of the New Earth Market team and look forward to all the possibilities we have to offer you. Come on by and let me answer any questions you have, suggestions for items or even requests for those hard to find products. Eat healthy, live well and love life! Health is wealth!

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Sara Allison - Accounts Payable

Hello, my name is Sara. I was born and raised in Chico, graduating from Chico High. Being a Chico native, I was excited at the opportunity to work and grow with a local business. I have been with the team since opening day in 2016. I am proud to be a part of this community and look forward to serving you!

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Megan Phillips - Deli Manager:

Hello! My name is Meg and I am the Deli Manager. I grew up just outside of Seattle, but have lived in California for over 10 years. I have been a part of the New Earth Team since 2016.

I graduated from Chico State with a Bachelors in Exercise Physiology. Health and food has always been very important to me and I am very excited to bring that passion to the New Earth Deli.

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Donald "DJ" Ornelas - Meat Buyer

Hello, my name is Donald, but feel free to call me DJ. I grew up in Yuba City and moved to Chico in 2012 to go to college. I have been working at New Earth Market in the meat department for the past two years and recently became the Meat Department Buyer and Manager.  If there is anything we can do for you, please let us know. Need a special cut…we can do it.  Need to order somthing special…we can do it.  Stop by and say hi next time you are in.

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Jordan Mysliwiec - Dairy Buyer

If you’ve stopped by our Chico store recently we’ve probably already met.  I’m Jordan, your New Earth Chico dairy buyer! After moving south from Portland, Or in Jan ’17 I was hired on here in the meat dept. My ever curious Gemini brain led me to working grocery, then beer and finally dairy where I took over as dept. buyer in August 2019. It’s been a great experience getting to meet the community through my role here at New Earth and an exciting new challenge working to provide you all with the best natural food options Chico has to offer. I love food’s ability to connect people and I’m always excited to hear and learn from you, our customers. Come on by and share that new product you’d love to see us carry or a new recipe you’re excited to make, I’ll always make the time to answer your questions and say hello!

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Kirsten Lamka - Produce Buyer

Hi! My name is Kirsten and I am the Produce Buyer of New Earth Market in Chico. In April of 2016 I was hired on in the grocery department as a stock clerk and advanced to the position of Grocery Lead. Being a part of this team has been such a rewarding experience and I continue to learn something new everyday.

I was born in Stockton, CA. and have spent most of my life in Paradise, CA, raising a beautiful daughter and working numerous years in the retail field. 

When I'm not at New Earth Market I am usually out in nature, engaging in physical fitness or in the kitchen experimenting with real whole foods. 

I am super passionate about health and the quality of food you put into your body. I believe when you eat good, you feel good. So I hope to provide quality fresh fruits and vegetables to the market, support local growers and learn something new from the people I meet. Please come say hi, so I can help you with all your healthy selections

New Earth Market Store Hours
  • Updated Store Hours: Everyday 8am-8pm
  • DEDICATED HOUR FOR SENIORS & VULNERABLE CUSTOMERS: Monday-Friday, 8am-9am
Yuba City
1475 Tharp Road
(530) 673-9355
Chico
864 East Avenue
(530) 891-9355

© 2020 New Earth Market

Diana Coggan